In 1909, after months of preparation, Ben E. Rich of the Eastern States Mission (with headquarters at New York) and German E. Ellsworth of the Northern States Mission (with headquarters at Chicago), jointly published a tract to be used as a missionary tool.
The 24-page (8×12) brochure wasn’t especially exciting on its face — this stiff brown cover, tied with string and announcing the hymn “O, My Father,” is what greeted readers. It was also expensive, costing nearly a dollar to produce in contrast to the usual 2- or 3-cent cost of normal missionary tracts, and so could not be widely and indiscriminately distributed. Instead, it was offered for sale and was given to civic and social leaders and others whose good opinion the missionaries especially sought.
So what was so special about it?
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