“The Highest Point of Efficiency”

Melvin J. Ballard was president of the Northwestern States Mission for almost exactly ten years, 1909-1919, after which he joined the Quorum of Twelve Apostles.

Just as they are now, missionaries during his tenure were required to send in regular reports detailing their recent missionary activity. Below are letters from two successive months that then-President Ballard sent to his elders regarding their reports:

Portland, Ore., August 9, 1913

Dear Brethren and Sisters:

Herewith you will find report for July. We regret to know that there has been a falling off in some conferences ((Equivalent to today’s zones.)) over the month of June, although June was not above the average, and July drops a little lower than the same month of a year ago. There is one redeeming feature, however; the baptisms are above the preceding month and a little better than July of last year.

We find it necessary to again remind our missionaries that the monthly report closes with the last Saturday in each month, and that night the reports should be mailed, one copy to this office and one copy to our conference presidents, so that there will be no delay in our getting the reports compiled on time. Now that our reports are being published ((I have seen a few reports in Liahona, the Elders’ Journal, but not steadily enough to think that this is what President Ballard referred to. Perhaps it was a report generated at Salt Lake from the various mission reports, which was then printed and circulated to mission presidents?)), so that they may be compared with other missions, we appeal to every missionary to be loyal to his conference and mission and see to it that no other mission has a better record, per elder, than your own. You can do it, for we have the best field and the best missionaries.

We trust that each missionary will feel a loyalty to our Liahona, the Elders’ Journal, and that the cards we have recently sent out will be quickly disposed of ((These were subscription blanks; Church and mission leaders expected elders to sell subscriptions to members and non-members, in order to pay the expenses of publishing the magazine.)), that the needed relief may come to our paper. We feel that it is the most important factor in our missionary labors today and we cannot be without it. It must succeed, and there is no labor you perform that will be more acceptable to those who preside over you – and we believe to the Lord – than helping to keep alive this great missionary companion.

Don’t be afraid to order books and tracts in lots large enough for a shipment. You will always need them, and we can send you twice as many as you order at the same expense, and should we take the liberty to increase your order to bring it up to the minimum weight, please don’t be offended. We will carry you until you can pay for them. ((Missionaries had to purchase their own tracts, pamphlets, and books, and sold them to anyone who would take them. Most missions discouraged elders from running credit accounts at the mission office, but apparently Pres. Ballard was willing to do that when it came to bills for Church literature for distribution.))

Praying the Lord to bless you in your labors, I am, as ever,

Your brother,

MELVIN J. BALLARD

—–oOo—–

Portland, Ore., September 3, 1913

Dear Brethren and Sisters:

Your report for August is an improvement over last month’s, which is very gratifying There is an improvement in the sale of books, families visited, and although our baptisms are not as many as last month, we find they are above the same month of last year. We congratulate you on the fact that your August report of this year, although made by fewer missionaries than that of August last year, is quite an improvement. We know you all feel better because you have been busy. While we do not think you have reached the highest point of efficiency, and there is yet room for improvement, especially in some quarters where the record is not up to the average of the mission, we still feel gratified with the showing made.

We feel that in some conferences there could be a larger number of street meetings. Please look over your own record and note that in every conference except two, East Washington and Oregon, there are a smaller number of street meetings held than last year for the same month.

When companions are ordering books and tracts, please do so together, so that they may reach the office the same day and be shipped together.

We are approaching that time of the year when most of our saints are harvesting their crops, and it is a good time to remind those who are farmers of their obligations to the Lord in the payment of their tithes. They should not leave it until the close of the year, but pay it in the time and season of their harvest. It is the duty of the missionaries to labor with all saints to the end that they may be faithful in observing this law, and thereby have just claim to the blessings of the Lord. all missionaries are authorized to receive tithing and report the same to this office. ((This meant only that elders accepted payments on behalf of the Church, not that they were entitled to use funds for their own purposes. Those who were branch presidents may have had permission to use a part of those funds for renting meeting places or caring for the poor, under strict guidelines set by the mission president; funds beyond that amount were forwarded to the mission office. Tithing was handled somewhat different a century ago.))

We thank you for your promptness in sending in your reports for this month and for your support to our appeal in behalf of the Liahona.

May the Lord abundantly bless you during the coming month that it may also be a fruitful season, I am

Your brother,

MELVIN J. BALLARD

Sometimes I hesitate to post materials like this, because I don’t like to encourage a string of the negative comments that something like this might inspire. On the other hand, it can be an eye-opener to see how very old certain traits of certain mission presidents are:

It’s uncomfortable to see how focused on numbers, and on financial matters, these letters are, and how they pit one conference or mission against the others to achieve higher numbers; it’s equally uncomfortable to see how barren they are of spiritual concerns, personal ministry, or suggestions for how the elders can improve, in contrast to that they must improve. This does not mean that this is the only communication President Ballard had with his elders in these months – these are just ones that, for whatever reason, were published in Liahona. I know from other sources that President Ballard had far more personal communications regularly with his elders, ones that are as ministerial as any of us might hope.

So while we shouldn’t be misled into thinking that numbers were all that mattered to this mission president, it’s still pretty interesting, in light of the mission experiences of many of us, to see a president so focused, at least on the dates of these letters, with the numbers, and how his mission stood in rank with the other missions whose numbers he was comparing with his own.

I’ve footnoted some of the references to what might be unfamiliar practices – is there anything else that should be explained?

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9 thoughts on ““The Highest Point of Efficiency””

  1. I didn’t know that missions continued to use the old “conference” language in the 20th century. I assume that comes from the Methodists. Any idea when it changed?

  2. I really like that he signed the letter’s “Your brother.” I have met a few former mission presidents and spouses who are not at all humble about their former “status.”

  3. Yes, JKC — I have a series of letters (from B.H. Roberts? J.E. Talmage?) arguing for the change, mostly due to the confusion. Can’t remember the date, though, without a search of my files (difficult because the word “conference” is going to show up so many kazillions of times). Next time I run across it, I’ll write a post to make it easier to find the next time.

  4. Grant, I’m grimly amused whenever I hear a couple refer to each other as “President X” and “Sister X” in casual conversation or classroom discussion years after their return.

  5. East Washington and Oregon seem awfully big for today’s zones. Must have been fewer missionaries and/or fewer members then.

    I was glad (and a little surprised) to see “Dear Brethren and Sisters,” even if the point of comparison to other missions is the record “per elder.”

    I did roll my eyes at “we have the best field and the best missionaries.” Doesn’t seem likely. I’ve never been a fan of rah-rah management expecting me to believe the unbelievable. But, I’ve also worked in sales, and the people who did well were the ones with the egos to believe that they really were the best — so maybe it works.

    I really liked the connection between the harvest season and the prayer for “a fruitful season” in the last letter.

  6. Ardis, you commented on the lack of attending to spiritual matters; I have a comment. My first mission president’s letters were this “barren” of spiritual matters, and yet in zone conferences and interviews spiritual matters and ministry was the focus of his speaking. So it might have been with Elder Ballard.

  7. Well, the focus on numbers got him his promotion, so it must have worked. (I’m being tongue-in-cheek here, not bitter).

    Pres. Ballard’s emphasis on “good numbers” seems to be separate and apart from baptisms (In the first letter, numbers are down, but baptisms are up). In my mission (mid-90s) baptisms were the ONLY statistic that mattered, which I felt was somewhat beyond my control.

    I think we can all do a little better in whatever our calling is. However, based on the “highest efficiency” sentence, it seems Pres. Ballard discounts the fact that half the mission will always be “below average.” It’s a fact of statistics.

    I recently came across a weekly report from this era (Central States Mission 1914). It’s heavy on tracts and Liahona subscriptions too.

  8. Well, Central States Mission, 1914-That’s Pres. Kimball’s time. Something i’ve noticed about most, but not all,Mission President’s is if they served a mission as a young man they run the mission the same way that their mission was run. So, for example the current mission president here has the missionaries reading Grant Von Harrison stuff, which his Mission President had them read when he was a young man. I wonder if Pres. Kimball’s push for more baptisms, more missionaries was as a result of what he learned in the mission field. Besides of which the current President Ballard is well known as very pro missionary, pro baptisms and I wonder if he got all that from his Grandfather or stories about him? We learn what we live

  9. My Mission President in the British Mission in the late 1960’s was the father of Elder/President/Brother Tad Callister. Every week we submitted to the Mission office the number of hours tracted, discussions given, baptisms, other statistics. There was a goal for the total number of baptisms for the Mission for the year. As I remember it was about 600, with about 125-135 missionaries. In the two years I was there, we never made it.

    Also, many out there know of the “Baseball Baptisms” in the England in the early 1960’s. Well, those of us that were there in the late 1960’s had to clean up after them. In fact, we had a slip of paper that, when we came across one of those young men who had no idea he was a member of the Church of Jesus Christ of Latter-day Saints, all we had to do was to ask them if they would like their names taken off the roles of the Church, and if they did, we had them sign the paper, submit it to the Mission office, and their names were taken off of the records of the Church. Somewhere in my stuff, I still have one of those sheets.

    Sometimes, striving for Baptism ‘numbers’ is really not the way to go.

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