8 thoughts on “Of Corset Was Advertised in the Juvenile Instructor, 1917”

1. Can’t imagine the modern-day equivalent getting a look-in in any Church magazine! 😉

2. Neither can I, even if we imagine that advertising of any kind was still a thing!

3. Well, I never… Seems pretty edgy for its day. But I guess sisters need clothing.

4. I love how a perfect fit from experienced corsetieres is tremendously important — unless you’re from out of town, in which case they’ll just pick one out for you, sight unseen.

5. A French-language spammer offering marijuana seeds for sale just tried to comment on this post. Just sayin’.

6. Back in 1917, I think that marijuana seeds might have been considered for advertisement. It would have been a few years later that the modern enforcement of the word of wisdom came to force.

7. I think not, el oso. For a decade before 1917, Utah drug laws, based on model legislation from national organizations, opposed the inclusion of cannabis in medical compounds. See one of the most googled Keepa posts (causing my name to appear on literally thousands of pro-pot websites — I’m so proud): The Great Mormon Marijuana Myth.

8. Ads like this probably prompted JFS’s stern rebuke of women following the fashions of the world. To wit:

   In my sight the present-day fashions are abominable, suggestive of evil, calculated to arouse base passion and lust, and to engender lasciviousness, in the hearts of those who follow the fashions, and of those who tolerate them. … It is infamous, and I hope the daughters of Zion will not descend to these pernicious ways, customs and fashions, for they are demoralizing and damnable in their effect.

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