The “NRA” symbol refers to the National Recovery Administration, one of Franklin D. Roosevelt’s New Deal programs to aid in the U.S. recovery from the Depression. The symbol specifically indicates that Deseret Book met national criteria for fair commercial practices. A year earlier, the Relief Society had endorsed the goals of the NRA with regard to the making of clothing.
The caveat I added to that earlier post applies here as well: Remember: Comments arguing against the point of view expressed in this document from the Mormon past must address Mormonism. Commentary debating FDR’s policies or arguing political or economic ideologies without considering the existence of this strain of thought within Mormonism is not solicited. (Regular commenters at Keepa have far more leeway in this regard than once-in-a-while or first-time commenters.)
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I would have preferred the National Riters Association.
That old blue eagle had ’em in its claws . . . .
Actually, it wasn’t long before the Supreme Court held that the National Industrial Recovery Act was unconstitutional, and Deseret Book would have had to get new letterhead. (In 1935, in the case of Schechter Poultry Corp. v. United States–known by at least a past generation of ConLaw students as the “Sick Chicken” case.)