I found this advertisement tucked into an old book; the date of the book, together with the fact that May 25th was a Saturday that year, suggests this advertisement, on heavy cardstock, was printed in 1901. Saltair, the amusement park on the edge of the Great Salt Lake, had been built by the Church in the early 1890s and was operated as a Church-sponsored family entertainment resort until it was sold in 1906.
Update, June 25, 2013: John Hajicek has privately offered convincing evidence that this advertisement dates to 1929. Thank you, John. As regular readers of Keepa can attest, I’m always open to correction when it is offered civilly and with supportive evidence.
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Ardis, Can you tell if that’s sunscreen she’s applying? … 🙂
That must be it, Gary! But where is she going to put that compact when she goes in swimming?
So…I must be confused. Is she going *dancing* in that outfit?!
Looks like a “stretched forth neck and wanton eyes, walking and mincing” to me. Or at least I think that’s what my 2nd-Great Grandmas would have said.
My Great Grandpas would have said, “Whoo hoo!”
Saltair used to be the hotspot for Salt Lake County. They used to have a train transporting people there, then the place burned down. It was rebuilt and the current structure is quite imposing on the salt lake shoreline. Unfortunately it mostly sits empty. The Saltair lost its appeal when people started building fresh water pools. If you ever visit the Salt Lake when there are tons of flies feasting on the brine shrimp you will not stay long, unless you want bites all over your body.