So it’s 1908 and you’re a jeweler in a marriage-minded place like Salt Lake City, and you have wedding rings to sell. Your mind naturally goes to images of hearts and flowers and doves and moonlight and romantic walks through the dewy meadow, right?
Well, no.
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Wow, epic advertising FAIL.
Ah, but what blushing bride does not look forward to being sparring partner with her children?
Once upon a time, long ago, somewhere unknown, a graphic designer wept.
Cupid with boxing gloves…that’s a first!
Huh?
I’m guessing that the “logic” behind this is that the ring is so wonderful it will help the suitor and Cupid to batter down and overcome any objections of Fair Lady … but still!
As amazing as the picture is, the copy is equally goofy: “They cost no more than others charge you for those not so good.” What a ringing endorsement!
Ringing endorsement! har har!
As for advertisers making such, um, modest claims for their goods, here, especially the comments. Try not to fall asleep.
I agree with you Paul. The photo makes me go “What?” and the copy makes me go “What? What?” It is just plain bad all over.